Parents, Grandparents, Proprietors 


The Story

Wayne and Tammy Collier started Florida Jean Company in 2006. The couple sold jeans on Ebay, out of their garage in Florida. At one point they owned more than 1000 pairs of jeans from hundreds of manufactures. They went to yard sales, thrift stores, and retail stores, in their spare time. The search for designer brand jeans became a passion.  

Once they opened the first store they quickly learned they needed more than just jeans. The search for exclusive merchandise began, Florida Jean offers Men's & Women's Clothing, Denim & Unique Merchandise. The merchandise is ever changing and you are sure to find something you can't live without.

A true mom and pop business for over a decade, they have been blessed with 5 children and 3 grandchildren.  The family owned boutique is located in Sundial St Pete, a premiere destination in center of city. A perfect shopping and dining destination.


Charna is Florida Jean's stylist at large, her never ending energy and warm personality is sure to make your shopping experience memorable. Since 2014 she has been helping customers find that perfect something, you can count on Charna to brighten your day!  


The most important person in our boutique is our customer.
— Wayne Collier, Florida Jean Company